Transform One-Time Guests into Brand Ambassadors with High-Performance Music
As those in the restaurant industry know, it’s all about the guest experience. Outstanding service, unique and fresh food, and an ambiance that brings people in and makes them want to stay are the calling cards that turn one-time guests into brand ambassadors.
One of the elements that enhances an establishment is a restaurant sound system. These systems set the mood and have even been shown to boost profits. You’ll find your guests staying longer, eating more, and inviting their friends the next time they head your way.
Let’s explore the components that make up a high-performance sound system for your Allentown, PA, and Lehigh Valley restaurants.
The Effects of Music
The type of music played in a restaurant affects the amount of money a person is prepared to spend. That’s what one study found. For instance, those listening to jazz, classical, and popular music were prepared to spend more on their meal. An absence of music resulted in a significantly lower figure.
One thing is certain, if you have a poor-quality audio system, people will hear it. It may not be on a conscious level, but it will be a driving factor in their choice to make your restaurant their Friday night hangout or head to your competitor down the street.
At Automated Lifestyles, we help restaurants bring their audio to the next level. Common issues include uneven sound coverage with hot spots and dead zones. This leaves some customers having to speak up to be heard and others barely able to hear the music.
One of the solutions we’ve found works exceptionally well in these settings is QSC loudspeakers for the indoor setting and Sonance speakers on the patio and outdoor areas.
The QSC AcousticDesign Series offers ceiling and surface-mount loudspeakers that can be installed anywhere. The ceiling-mount speakers blend into drop ceilings, and the pendant and column surface-mount speakers enable us to install speakers in any area of your restaurant. These best-in-class loudspeakers deliver extraordinary sound, and the Directivity Matched Transition technology creates uniform audio throughout your establishment.
Sonance is known as the founder of architectural speakers. These high-fidelity speakers are perfect for outdoor environments, offering even sound coverage and the type of audio that fills the air. The company’s commercial loudspeakers are found in high-profile restaurants like Starbucks, Applebee’s, Panera Bread, and TGI Fridays. Their in-wall and in-ceiling invisible speakers offer high-fidelity sound that seems to come from nowhere while reproducing the full range of frequencies.
You can manage the system from any room with Sonos, a multi-room music system. Browse music and radio, adjust the volume, and group speakers to play together—effortlessly controlling each zone in your restaurant. Depending on your venue, you may select one playlist to stream on the patio and a different playlist for the bar. Turn up the volume when the party starts while maintaining a softer sound in the dining areas.
Are you ready to enhance your restaurant’s environment with music that fills the air? To learn more about restaurant audio systems or to schedule a complimentary consultation, contact Automated Lifestyles LLC today.